Cousins Submarines, better known as Cousins Subs, is a Milwaukee, Wisconsin-based sub sandwich shop which was founded in 1972. Cousins Subs is a regional chain with restaurants in Wisconsin and Arizona.
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History
Cousins Subs was founded in Milwaukee, Wisconsin in 1972 by cousins Bill Specht and James Sheppard, who could not find a suitable sub sandwich option in Milwaukee like they had when they lived in New Jersey.
Specht and Sheppard opened their first restaurant in Milwaukee, which was located at 60th Street and Silver Spring Drive. After opening the shop, they partnered with a local baker to make their own bread, highlighted in the slogan "Better Bread, Better Subs". A large segment of customers during Cousins' early years were former East Coast residents.
In 2009, Cousins announced a marketing initiative to focus on the local side of the business. During the Great Recession, Cousins closed over 40 locations in an effort to focus on quality.
Christine Specht-Palmert, daughter of co-founder Bill Specht, took over as CEO in 2015 when her father retired.
Cousins Subs announced another rebranding in 2016 that includes expanding their footprint to Midwest metropolitan areas; remodeling all locations to its Milwaukee Sub Shop to unify the brand; updating its exterior design, logo, packaging and uniform designs; and offering improved in-store experience for its guests. Along with the remodel, Cousins struck sponsorship agreements with the Milwaukee Bucks, Wisconsin Timber Rattlers and Wisconsin Badgers. It has also worked with separate real estate firms to look into new markets like Madison, Wisconsin.
As of May 2017, Cousins operates 95 stores in Wisconsin and two in Arizona. The Milwaukee area stores are corporately owned but the rest are all franchises.
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Menu
The company specializes in standard sandwich shop fare, but differs from other franchise-based sandwich restaurants in that they offer french fries and cheese curds as sides in addition to the typical offerings of chips and cookies. In 2015, the company began using more local and regional products in their food as part of a wider series of rebranding moves.
Charitable giving
In 2013, Cousins started the "Make It Better Foundation" to help improve health and wellness and eliminate hunger. Cousins has also supported local charities near its locations.
See also
- List of submarine sandwich restaurants
References
Source of article : Wikipedia
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